How Xbox is coming back from the dead

Rebranding and Identity: She officially scrapped the "Microsoft Gaming" label to return the division's primary identity directly to Xbox and killed the widely criticized "This is an Xbox" marketing campaign.

Re-evaluating Exclusivity: Sharma shifted course on multi-platform releases by reinstating game exclusivity for major titles, aiming to make first-party games distinct platform drivers again.

Game Pass Adjustments: Acknowledging that the subscription service had become too pricey for many players, she began restructuring pricing tiers and implementing more consumer-friendly options.

Profitability and Restructuring: Amid declining hardware and service revenue, she outlined aggressive long-term financial targets and internal overhauls to stabilize profit margins and focus heavily on core hardware and creator ecosystems.